juvia’s place is a really cool makeup brand that became accidentally instagram famous. they are also a company that was created for people of color, but unintentionally started attracting white customers too, and they had a lot of engagement on their instagram when they posted photos of white people wearing their products. (weird, but true.) i wrote banner ads that spoke to their target audience without isolating anyone else who wants to join in on their gorgeous color swatches.
the juvia’s place ceo had a really interesting story, so i wrote a manifesto for her because i love manifestos and her company.