MY Role: CONTENT DIRECTOR. Worked on WIREFRAMEs, content strategy, and UX COPYWRITING.
Project: SPectrum nonprofit services has so much expertise—But you wouldn’t know it from their old site. their old site was a game of shoots and ladders trying to figure out what they do, how they do it, what expertise they offer, and what services they provide. (Don’t get me start on their former client stories.)
I popped into figjam and reorganized their navigation. i’m particularly proud of their “my expertise” that displays a clear drop down of the strategies and business models they offer for nonprofits. Then, i organized all of the content on their website to fit within the wireframes. I opened a google doc and copy-pasted every piece of content on their website and organized it into these buckets. then, i rewrote every piece of copy to ensure that it is clear and articulates the value that this consultancy brings to non-profits. I also added some clear Call-to-actions and a sign up for their newsletter.
visit the new site here, or see select screenshots below.
