ROLE: Senior Copywriter. Created the entire brand from scratch to showcase my writing skills, and yes, I wrote all of the copy!

PROJECT: Tea drinkers tend to be very smart (disclaimer: speculation), but are often left with boring boxes and boring tea bags that only contain the company’s name. Suffice it to say, many tea companies lack creativi-tea, so I infused some spice into my own fake tea brand, Serendipi-tea.