ROLE: Freelance Senior Copywriter. Copywriting, content strategy, and email marketing.

PROJECT: Talkspace, an online therapy platform, wanted to showcase their value across touchpoints to encourage prospective customers to convert and to forge a stronger bond with current customers. I created their editorial style guide from scratch and implemented it across their app, website, social, meta descriptions, and blog to ensure that our communications were compelling and consistent across touchpoints. By the end of my third month there, we increased our email conversions by 300%. Not bad for a freelancer, eh?

EMAIL MARKETING