ROLE: Advertising Product Marketing Manager (Senior Copywriter). Collaborated with the editorial and product teams, and wrote compelling ad materials.

PROJECT:
At The New York Times (NYT), I wrote compelling advertising narratives while weaving in strategic insights to convince advertisers that aligning their brand with NYT would elevate brand reach and sentiment. This encourage established accounts to continue investing with NYT and persuaded new accounts to place their brand in The Times’s and at NYT Live events to garner a significant ROI.







To request white papers (SAMPLE TITLES BELOW!), complete decks (I MADE TONS!), and additional writing samples (FOR ALL OCCASIONS!),
please email julia at:
Juliaw247@gmail.com